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  • Chidozie Uzoezie

In-destination Experiences Shape Future of Global Travel and Tourism


The vital role of in-destination experiences was under the spotlight yesterday (Monday 9th May) during the opening session of the ARIVALDubai@ATM forum, which gathers the industry’s brightest minds and leading voices to discuss the essential themes defining tours, activities, attractions and experiences in 2022 and beyond.


In 2019, travel experiences achieved $254 billion in global gross industry sales, making it the third-largest sector in travel and tourism after transportation and accommodation, with almost one million operators around the world.


Operators in this sector include organisers of tours, activities, attractions and experiences with over 140 diverse business categories working in the field. Up to 50% have launched their businesses since 2015 and upwards of 70 new startups within tours, activities and attractions have raised $2.6 billion since 2017.


Sharing the latest global research and insights from Arival on the ATM 2022 Travel Tech Stage yesterday, Douglas Quinby, Co-Founder and CEO, Arival, said, “We surveyed travellers about what matters most to them when they are travelling and they prioritised attractions, activities and tours above other factors. Experiences are not just the ‘things to do’ - they are the reasons to go, representing a significant opportunity for the travel and tourism industry.’’


Technology adoption and getting connected is the major focus for the in-destination industry as it moves to a new phase. Quinby added, “Consumers are increasingly booking their travel experiences online - a trend that has accelerated significantly since the pandemic. The sector, therefore, needs to look to technology adoption and working with reservation system providers to make their products more accessible online.’’


The ARIVALDubai@ATM forum advances the creation of in-destination experiences by providing insights and a community for creators and sellers of tours, activities and attractions.


For the first time in Dubai since a successful virtual format at ATM in 2021, the event examines current and future trends and focuses on growing business through marketing, technology, distribution, thought leadership, and executive-level connections. Other topics discussed at the one-day forum included the role of sustainability in driving the in-destination business forward.


Elsewhere on the agenda at ATM 2022 Travel Tech Stage, the inaugural ATM Draper-Aladdin Start-up Competition also began on the ATM Travel Tech Stage, seeing a selection of the region’s most innovative start-ups pitch to a panel of industry judges for the chance to secure up to $500,000 of investment, plus the opportunity to compete for a further $500,000 as part of the hit TV show, Meet the Drapers.


Organised by Reed Exhibitions and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s Department of Economy and Tourism (DET), ATM 2022 focuses on the theme of ‘the future of international travel and tourism’, shining a spotlight on the growth trajectory of the industry, as travel and tourism professionals address the challenges and opportunities that lie ahead.


Other key events taking place during the 29th edition of Arabian Travel Market (ATM) from 9 – 12 May at the Dubai World Trade Centre include ATM Travel Tech (Formerly Travel Forward) and ILTM Arabia.

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Comments (26)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
Replying to

Where is here.

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Guest
Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html

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Guest
Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


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