IHG Hotels & Resorts Unveils New Premium Collection Brand

InterContinental Hotels has launched a new premium collection brand, Noted Collection, with initial discussions already underway with multiple owners, including several with portfolios of hotels, for potential addition into IHG’s system.

Focused primarily on conversions in upscale to upper upscale, Noted Collection is designed to power the performance of high-quality, distinctive hotels and bring more outstanding choice and destinations to guests around the world.

Many of the 2.3 million independent rooms globally across these segments could benefit from being a part of IHG’s powerful enterprise, which includes best-in-class revenue management, distribution and technology capabilities, and over 160 million IHG One Rewards members. IHG expects to reach more than 150 Noted Collection hotels around the world in the next decade.

IHG’s 21st brand and 11th new brand in as many years, Noted Collection will occupy a distinct space within IHG's premium portfolio alongside Crowne Plaza, voco, and Ruby, while complementing our distinctive luxury and lifestyle brands, Hotel Indigo and Vignette Collection.

Noted Collection will roll out globally over time, beginning in the diverse Europe, Middle East, Asia & Africa (EMEAA) region.

A premium collection of one-of-one hotels, each Noted Collection property is thoughtfully curated for its distinct point of view, the experiences it reveals and the conversations it sparks. Three hallmarks ensure the guest experience across the Collection is truly distinct.

For hotel owners, Noted Collection offers high-quality hotels the opportunity to join a curated family of distinct, one-of-a-kind properties in leading urban and resort destinations, while retaining their hotel’s individual character and identity; and at the same time quickly connecting to and benefitting from IHG’s powerful enterprise, loyalty programme and global scale.

To learn more about Noted Collection, visit www.notedcollection.com.