IHG Hotels & Resorts Unveils a New Vision for Loyalty
When the world hit pause on travel, IHG Hotels & Resorts saw an opportunity to reconnect and learn from its guests and owners. The company made big, bold investments, transforming its portfolio with exciting brands and creating richer experiences – all under a fresh IHG Hotels & Resorts masterbrand.
As guests embark on a new era of travel and the industry continues to recover, the company turns to its pioneering loyalty program and is making one of its most significant investments to date.
Over the last few years, IHG Rewards has continued to evolve to meet the needs of current and future members. World-class partnerships, such as exclusive stays with Mr & Mrs Smith, a growing brand portfolio, and dynamic Reward Night pricing have given guests greater value and flexibility.
Today, IHG Rewards, the industry's first and one of world’s largest hotel loyalty programs, is sharing the first of many changes that will be introduced in the coming months. The new tier and bonus point earning structure – which will go live during March – is designed to help members earn more points faster and have more ways to use them than ever before. These changes, the first in a series of enhancements, include:
Introducing a new Gold Elite tier starting at 20 nights, with an industry-leading 40% bonus point structure
Renaming of the ‘Spire Elite’ tier to ‘Diamond Elite’ to simplify member recognition and understanding of our highest tier, which will retain our best-in-class 100% bonus point structure
Improving bonus point earn levels across all other Elite tiers
IHG Rewards members’ stays beginning January 1, 2022 will count toward the new-and-improved status when the program launches. To learn more, please visit here.