IHG Hotels & Resorts Expands in Europe with 11 New Hotels

IHG Hotels & Resorts (IHG) has entered into long-term franchise agreements for 11 hotels across Germany, Belgium and France. The hotels will be converted to IHG’s Holiday Inn, voco and Garner brands, bringing more choice to IHG’s guests across Europe.

• Germany: 6 hotels (1,125 rooms) across key destinations such as, Leipzig, Bremen and Wiesbaden

• Belgium: 4 hotels (497 rooms), including Brussels Airport and Brussels City Centre

• France: 1 hotel (186 rooms), conveniently located at Paris Charles de Gaulle Airport

This portfolio will debut Garner, IHG’s midscale conversion brand, in Belgium, and strengthen IHG's portfolio in Germany to almost 50 open hotels for this brand.

Powered by IHG’s leading commercial engine, each property will benefit from stronger brand visibility, increased direct bookings and the IHG One Rewards global loyalty programme, helping to capture both domestic and international demand. The 11 hotels are expected to join IHG’s system in the first half of 2027.

IHG has more than 1,230 open and pipeline properties across Europe, delivering exceptional hospitality experiences through its diverse brand portfolio. This includes more than 190 open hotels in Germany, 70 in France and 17 in Belgium. The new signings will add to a further 264 properties in development across the region.

The 11 hotels are currently operated under the PentaHotels brand and will be owned by a joint venture between Ogilvy Management and Ironstone Group, two specialist real estate and hospitality investment firms, with financing provided by Castlelake and Goldman Sachs.

The hotels will be managed by Bralower & Loewe Hospitality Partners S.à r.l., a Luxembourg-based hotel management company established by the joint venture to operate branded hotels in partnership with leading global hotel companies.

Bralower & Loewe's strategy is focused on working with European property owners to enhance the operational performance of hotel assets through partnership with leading global hotel companies.