IHG Hotels & Resorts Debuts EVEN Hotel Brand in Middle East

IHG Hotels & Resorts has signed EVEN Hotel Dammam, bringing its lifestyle wellness-focused brand to the Middle East for the first time. The agreement was signed on the sidelines of Future Hospitality Summit (FHS) in Riyadh.

As one of the only brands in its segment, EVEN Hotels’ launch in the Middle East will redefine what it means to “travel well”. Tailored through in-depth market research in the region and adapted to how today’s traveller integrates well-being into their lifestyle, the brand reimagines wellness to be fulfilling, inclusive, and effortlessly personal.

Whether guests want to energise, unwind, or reset, EVEN Hotels will offer the freedom to do it their way—from in-room wellness zones and craveable food and drink, to state-of-the-art fitness, recreation, and vibrant social spaces.

Designed for travellers who want to live a full and rewarding life, even when on the move, EVEN Hotel Dammam will be the “third space” —a lifestyle destination featuring harmonious blend of adaptive spaces that evolve with guests’ needs, seamlessly balancing productivity, relaxation, and connection.

Each room will feature a signature wellness zone—offering a choice between in-room fitness gear or calming corners to unwind.

Guests can enjoy a high-performance workout at Athletic Studio with zones for strength, cardio, and recovery, the Soul Studio for yoga and mindful movement, and rejuvenating rituals at the spa.

Dining options will range from nutritious to indulgent, while social areas will flow seamlessly between connection and calm—creating space to work, relax, or reset. Inspired by biophilic design, EVEN Hotel Dammam will deliver a fresh take on wellness with lifestyle-led stays for guests who want to stay in sync with their rhythm.

IHG currently operates 45 hotels across six brands in Saudi Arabia, including: InterContinental, Crowne Plaza, Holiday Inn, Staybridge Suites, and voco, with 47 hotels in the development pipeline set to open within the next three to five years.