IHG Hotels & Resorts’ Conversion-Friendly Brands Fuel Growth
- Chidozie Uzoezie
- 1 day ago
- 1 min read
Quick-to-market conversions backed by attractive brands and a powerful commercial engine are a winning combination that is driving growth for IHG Hotels & Resorts (IHG) and its owners.
IHG has seen a steady increase of conversion activity in recent years, with its total global conversion signings nearly doubling between 2023 and 2024.
Conversion hotels allow owners to capitalize on fast access to IHG’s leading enterprise, including marketing, technology and distribution resources and more than 145 million IHG One Rewards loyalty members. In the first quarter of 2025 alone, conversions accounted for around 60% of global openings and 40% of global signings for IHG.
IHG’s soft brands include Vignette Collection (in the luxury and lifestyle segment) and voco hotels (in the premium segment), which enjoyed record opening and signing totals in 2024.
Premium brand Ruby will offer additional flexibility for owners interested in conversion and adaptive reuse projects, in addition to new builds, across the urban lifestyle space. In the midscale segment, the Garner hotels brand continues to deliver on its promise of quality and affordability for guests and faster ramp-up times for owners.
To learn more about IHG’s conversion friendly brands, or to book a stay, visit www.ihg.com or use the IHG One Rewards mobile app.
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