IHG Hotels Debuts Vignette Collection Brand in Middle East

IHG Hotels & Resorts has signed a management agreement with the Owners of Carlton Al Moaibed Hotel in Al Khobar to transform the hotel into Saudi Arabia’s first Vignette Collection Hotel. The property will be refurbished and is scheduled to be rebranded by 2024.

The signing of the 150-key hotel in the Eastern Province capital also marks another milestone in IHG’s over 40-year presence in the Kingdom and brings a fresh and compelling luxury experience to the most discerning of guests.

The rebranded Vignette Collection Hotel will be a part of a luxury community village with entertainment facilities, 5 food and beverage outlets, sophisticated experimental spa and health club. The community village will offer an Olympic-sized outdoor pool among other premium sporting facilities.

Business guests will be able to take advantage of the hotel’s five multi-purpose meeting rooms and convention spaces, as well as other MICE (meetings, incentives, conferences and exhibitions) facilities that will accommodate up to 1,500 guests.

The hotel is also strategically located just a few kilometres away from Dammam City’s main attractions including Corniche Seafront, Science Tech Centre and Ithra Cultural Centre, and 30 minutes away from King Fahd International Airport.

Dammam is the capital of Saudi Arabia’s Eastern Province, where demand is predominantly business-driven. The hotel is located near major industrial cities, shopping centres and malls, as well as the Chamber of Commerce, the Dhahran Exhibition Centre, King Faisal University, Saudi ARAMCO, and other business districts.

Additionally, the Eastern Province capital is well known for its beautiful beaches, and is quickly gaining a reputation as an art, sports and entertainment destination, driving leisure demand for domestic guests. Dammam is also home to the Kingdom’s first street-art exhibition and is a cultural haven of museums and heritage hubs.

The Vignette Collection is a family of one-of-a-kind, exclusive hotels curated for guests seeking rich and varied stay experiences. Promising luxury with purpose, Vignette Collection hotels weave responsibility, community, and locality together, and exist to make a positive impact in every way possible.

The brand also gives owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from IHG’s global scale and luxury and lifestyle expertise.

The rebranded Vignette Collections Hotel in Khobar will join existing Vignette properties across countries including Portugal, Austria, Thailand and Australia.