Hilton Ends 2024 on High, Opens More Rooms Than Ever Before

In a year in which Hilton has announced new strategic partnerships and acquisitions and accelerated hotel development worldwide, the company set historic records for growth. Hilton added 973 hotels and nearly 100,000 rooms in 2024, the single biggest increase in rooms in Hilton’s more than 100-year history, achieving net unit growth of 7.3%.

Hilton also strengthened its development pipeline, signing more than 1,430 hotels representing 154,000 rooms in 2024. The company’s pipeline now stands at roughly 3,600 hotels totaling more than 498,500 rooms, a year-over-year increase of 8% in pipeline rooms. 

In 2024, construction started on 88,500 rooms, excluding acquisitions and partnerships, the highest level of construction starts in Hilton’s history. Hilton continues to have more new rooms under construction than any other hotel company with approximately one in every five hotel rooms under construction globally slated to join the company’s portfolio.

Hilton’s growth has been bolstered by a number of global milestones, meeting guest demand in new locations and market segments for Hilton.

• Lifestyle brands Graduate by Hilton and NoMad joined Hilton’s portfolio in spring 2024, expanding Hilton’s new development opportunities in university communities and growing luxury markets around the world.

• The launch of an exclusive partnership with Small Luxury Hotels of the World (SLH) added hundreds of independently minded luxury hotels to Hilton’s luxury portfolio, which continues to be anchored by the Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts and Signia by Hilton brands. With more than 500 hotels worldwide, Hilton’s luxury portfolio is now one of the largest in the industry with additional marquee openings slated for this year to include Waldorf Astoria New York, Waldorf Astoria Costa Rica Punta Cacique, Waldorf Astoria Shanghai Qiantan, Waldorf Astoria Osaka, Waldorf Astoria Morocco Rabat Sale, Conrad Hamburg, Conrad Athens and Signia by Hilton Amman.

• Spark by Hilton, which continues to define the premium economy segment, opened its first hotel in September 2023 and has now surpassed 100 trading hotels, including locations in the UK, Canada and Austria, with plans to further expand the brand in new markets around the world.

• Long-stay brand LivSmart Studios by Hilton, launched in 2023, expects to open its first hotel this summer in Kokomo, Indiana, with hundreds more in various stages of negotiation.

Hilton has more than 8,400 properties trading worldwide. The company debuted its brands in several new markets in 2024, including Paraguay, Nepal and Bonaire, bringing the total number of countries and territories where Hilton operates to 140. Hilton also welcomed more than 224 million guests to its properties last year, more than any year in its history.