Hilton Develops Innovative Cocktail Program for Newest Lifestyle Brand

With consumer demand for non-alcoholic cocktails on the rise, Hilton is debuting a leading-edge beverage program for its newest lifestyle brand, Tempo by Hilton, designed to provide an uncompromised bar experience to the modern traveler.

At the newly opened Tempo by Hilton Times Square, as well as all future Tempo by Hilton properties, the bar will feature a menu of hand-crafted, “Spirited” and “Free-Spirited” cocktails.

Each beverage is a contemporary take on a classic recipe, with the “Spirited” selections highlighting refined, well-balanced drinks containing alcohol; the “Free-Spirited” selections mirror the “Spirited” cocktails in every way – presentation, flavor profile, mouthfeel, and sophistication – but are made without alcohol.

With the Spirited and Free-Spirited cocktail menu, Hilton is setting the stage for a new era in bar hospitality that reflects contemporary behaviors, specifically the notion that many guests pivot between alcoholic and non-alcoholic drinks on the same occasion.

In that vein, the Tempo by Hilton brand gives equal billing to “Spirited” and “Free-Spirited” cocktails alike and has developed recipes that allow guests to enjoy their cocktail experience in the same way regardless of alcohol preference.

Tempo by Hilton Times Square, the first hotel from Hilton’s newest stylish and contemporary lifestyle brand, opened to the public on Aug. 8, 2023, at 1568 Broadway, New York, NY 10036.

Tempo by Hilton currently has 35 properties under development, with plans to soon debut in key markets, including Raleigh, Nashville, Louisville and San Diego.