• Chidozie Uzoezie

Hat Trick: Starbucks Coffee Opens in FreshX Rosebank

Just one week after Starbucks arrived in the Western Cape and Gauteng for the first time, Starbucks is hitting another milestone in South Africa – opening its first store inside a grocery retail setting.

The new Starbucks store will open in the brand-new Checkers FreshX in Rosebank Mall, as part of major expansion drive which will see eight-stores open across four weeks in the province.

Of the new Starbucks stores, five are in Cape Town, one in Stellenbosch, and one each in Johannesburg and Pretoria.

Starbucks FreshX Rosebank is designed to complement the Starbucks Reserve offering, which is located outside the Rosebank Mall.

Customers are invited to visit the store to enjoy the Starbucks Holiday menu including a wide selection of handcrafted seasonal beverages.

Starbucks coffee is 99% ethically sourced and accredited by Conservation International under the C.A.F.E. Practices programme.

The second Starbucks ‘store within a store’ opens in Checkers FreshX in Stellenbosch on 12 December, and Maizey says that looking ahead, the two brands have entered into a long-term partnership.

Join the conversation on social media by sharing your Starbucks FreshX experience using the hashtag #carrythemerrywithstarbucks.

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