From Presidential to First Lady: Ritz-Carlton Debuts New Series
SHOWTIME and The Ritz-Carlton have announced a first-of-its-kind collaboration, reimagining the iconic concept of presidential suites in celebration of the new SHOWTIME anthology drama series THE FIRST LADY.
Beginning in April, select Ritz-Carlton properties will feature presidential suites reimagined as The First Lady Suites, offering members of Marriott’s award-winning travel program, Marriott Bonvoy®, as well as the public a unique opportunity to immerse themselves in the worlds of the First Ladies portrayed in the series.
The First Lady Suites will evoke the FDR era at The Ritz-Carlton New York, Central Park; the Ford era at The Ritz-Carlton, Los Angeles; the Obama era at The Ritz-Carlton, Chicago, and the eras of all three at The Ritz-Carlton, Washington, D.C.
Each suite will include actual set pieces and props from the production set of THE FIRST LADY such as a bespoke replica of President Franklin Roosevelt’s wheelchair, a model building of the Betty Ford Center and a replica of boxing gloves from the Obama era Let’s Move! health initiative.
In addition, each hotel will display elegant period costumes worn by the actors in the series and offer First Lady-themed beverages and cocktails in its bars and restaurants.
The collaboration will culminate with docent-guided tours of the suites for the public, enhanced by complimentary refreshments that reflect First Ladies’ favorite culinary delights, including First Lady-inspired versions of the famous Ritz-Carlton cookies.
Overnight stays in the First Lady Suites will be exclusively available to Marriott Bonvoy members through the Marriott Bonvoy Moments platform. Marriott Bonvoy Moments gives members the chance to use points earned from travel and everyday activities to bid on exclusive VIP access to bucket list experiences.
The stays include an opportunity to dine like a First Lady with a private in-suite custom-curated dinner and drinks for two, featuring the First Ladies’ favorite recipes.
Later this month, members will also have the opportunity to attend the VIP world premiere of THE FIRST LADY through the Moments platform. The winning bidder will get to watch the premiere from reserved seating in the theater and continue the evening’s festivities at an after party.
Bidding opened on Friday on the overnight stays on the Marriott Bonvoy Moments platform here. Bidding on the world-premiere Moment will open later this month.