top of page
  • Chidozie Uzoezie

Farnek to Launch ‘Trendz’ Hotel Management Company at ATM Dubai

Leading UAE-based smart and green facilities management (FM) company Farnek, is to launch ‘Trendz’ a new standalone hotel management company, at Arabian Travel Market (ATM), which takes place at the Dubai World Trade Centre (DWTC) on 9-12 May 2022.

'Trendz’ offers a unique 360-degree service for hotel owners and operating companies with an accent on technology and sustainability, two of the most important trends in hospitality today,” said Walter Knight, Director of hospitality at Farnek.

“Farnek, which has over 8,000 employees, has traditionally provided manpower and outsourcing services, such as cleaning, security and property maintenance. However, ‘Trendz’ takes that market proposition one stage further, managing front office requirements, reservations, concierge, housekeeping and room service - we can also manage sales operations, marketing and PR.

“It is a cost-effective and totally flexible hospitality proposition. Hotels can engage with us for specific operational requirements or contract us to manage an entire property, either under the ‘Trendz’ brand or as a white label product,” added Knight.

One of Farnek’s most recent accomplishments, was the development of an app called ‘Flexi-Guest’ which digitalises the guest journey from pre arrival to check out.

The app, which was developed in-house, interfaces with a hotel’s property management system (PMS) affording guests a whole suite of services from uploading travel documents, such as vaccination certificates, ordering a car on arrival, room service and laundry. The hotel app can also send automated electronic updates and alerts to the guest, as well as e-registration documents, e-invoices and e-receipts, all in one convenient space.

“This gives the guest an enhanced experience, providing a seamless pre-arrival and check-in procedure. They can order room service in advance, have laundry picked up or delivered, request early or late check outs, view and pay invoices with secure online payments.

“If the guest experience is good, that develops loyalty and improves online ratings. The hotel operates more efficiently, saving staff time and expense and has the added advantage of driving revenue through F&B and e-concierge services,” added Knight.

Farnek has just completed a successful trial of the app, having secured a contract for the Expo Village, situated on the Expo 2020 site. Farnek was responsible for managing the reservation services, concierge, front office services and housekeeping, for 2,273 apartments during the show.

Sustainability is key to Farnek’s hospitality strategy and Flexi-Guest can estimate the carbon emissions generated by any guest during their stay and provide a cost should the guest wish to offset their carbon footprint. Indeed, visitors to Farnek’s stand at ATM, will be able to measure their own carbon footprint, with an option to contribute to a range of sustainable projects to offset their impact on the environment, while participating in the show.

“The fact that Flexi-Guest can interface with any hotel property management system, makes it extremely marketable, hotels can simply pay a licence fee to use it and we are already looking at upgrading Flexi-Guest, so that management reports can be generated in real time,” added Knight.

Hoteliers will also be able to take advantage of Farnek’s Hotel Optimizer software, which records, analyses and benchmarks energy and water consumption, as well as waste generation, resulting in a more cost-efficient and sustainable operation. Farnek can also support hotels that wish to develop and implement Net Zero carbon strategies.

Furthermore, Farnek is a preferred partner and auditor for Green Globe the worldwide sustainability accreditation system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. An essential attribute for green listings on, or to be labelled ‘Eco-Certified’ in Google search results.

“We believe that our 360-degree market proposition for the hotel sector, is unrivalled and our participation at the ATM provides us with an ideal platform to showcase our services to a targeted audience of over 20,000, local, regional and international travel and tourism professionals,” added Knight.

For more information, log on to


A4-print-explore the world with ethiopian-R-1022-compressed.jpg
450 x 450.png

 Featured Posts 

Comments (25)

Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!


Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.


Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.


Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..


Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.


Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


Dec 15, 2022

WoW. Amazing Review. 👍


Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

Aug 07, 2023
Replying to

Where is here.


Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.

More Info :


Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.

More Info :

WAF  300 x 300.png