Fairmont Hotels Launches New Global Bar Initiatives

Fairmont Hotels & Resorts is inviting guests to create special memories with two new worldwide initiatives launching as a part of its newly expanded Global Bar Program. 

A celebration of hospitality, craftsmanship and storytelling, the bar program elevates the guest experience across Fairmont’s exceptional portfolio of bars and lounges, starting with the debut of a new series of seasonal activations.

The series kicks off with the introduction of an ‘It’s Five O’Clock Somewhere’ happy hour at select Fairmont properties around the globe, followed by a record-breaking cross-continental celebration in May 2025 in partnership with PATRÓN Tequila for ‘World Paloma Day’. 

Fairmont’s new beverage initiatives are aimed at connecting the brand’s unique properties around the globe with programming that inspires guests to celebrate every moment of every day, turning the ordinary into the extraordinary.

By activating the brand’s iconic bars and lounges, Fairmont is reinforcing its hotels’ position as the social hubs of their cities – vibrant gathering places where people, community, and ideas converge.

The new activations allow each hotel to curate offerings that reflect their own distinct character, location, and cultural influences, while also coming together to showcase the world-class experiences found at Fairmont hotels and resorts.

Firstly, Fairmont’s new 'It’s Five O’Clock Somewhere’ happy hour indulges guests in a complimentary welcome 'pour’ from 5pm at select Fairmont bars across the world, signifying the end of the day and the official start to the evening. This symbolic happy hour marks a transition, inviting guests to relax, connect and enjoy a cheers-worthy beverage experience.

Fairmont properties providing this signature offering at launch include: The Savoy, A Fairmont Managed Hotel, Fairmont Century Plaza, Cape Grace, A Fairmont Managed  Hotel, Carton House, A Fairmont Managed Hotel, Fairmont Singapore and Fairmont La Hacienda Costa Del Sol.

This new program is inclusive to all guests, whether they imbibe or prefer a no or low alcohol option, with low ABV and alcohol-free drinks. The series will evolve seasonally with different beverage partners.

The first round of 'It’s Five O’Clock Somewhere’ launches on May 1, 2025, in collaboration with Fairmont’s new soft drink partners, Fentimans and London Essence, as well as non-alcoholic spirits brand, Lyre’s.