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  • Chidozie Uzoezie

Experience Alchemy of Athleisure & Lounge Wear at Hyde Park Corner

The days of wearing drab old tracksuit pants and over-sized shirts to work out are over! What replaces them? A visit to Taz Falconer’s active athleisure and lounge wear store, Alchemy at Hyde Park Corner will answer that question faster than you can say ‘gym’!

As a fitness professional with a degree in interior design and some retail experience, Taz thought long and hard about how she could combine her skills to create a business… Alchemy was the result. It seemed like a natural evolution to what had, until that point, been her wellness-focused career.

When refining the Alchemy concept, she wanted to create a feminine space where women feel really comfortable and inspired: “I wanted to offer high quality athleisure clothing to make women feel comfortable and confident whether they were working out or just running errands. The result is a curated active and athleisure boutique for women which I opened on 1 May 2019 – we’re turning two this year!”

Despite being a relatively new business, Taz managed to build a loyal clientèle over what was a short period of time before lockdown hit. This entrepreneurial store owner is understandably extremely proud of keeping Alchemy alive and well through 2020, attributing consistency in a challenging time and a dedicated team as key elements in the store’s success.

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Comments (25)

Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!


Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.


Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.


Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..