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Experience Alchemy of Athleisure & Lounge Wear at Hyde Park Corner



The days of wearing drab old tracksuit pants and over-sized shirts to work out are over! What replaces them? A visit to Taz Falconer’s active athleisure and lounge wear store, Alchemy at Hyde Park Corner will answer that question faster than you can say ‘gym’!


As a fitness professional with a degree in interior design and some retail experience, Taz thought long and hard about how she could combine her skills to create a business… Alchemy was the result. It seemed like a natural evolution to what had, until that point, been her wellness-focused career.



When refining the Alchemy concept, she wanted to create a feminine space where women feel really comfortable and inspired: “I wanted to offer high quality athleisure clothing to make women feel comfortable and confident whether they were working out or just running errands. The result is a curated active and athleisure boutique for women which I opened on 1 May 2019 – we’re turning two this year!”



Despite being a relatively new business, Taz managed to build a loyal clientèle over what was a short period of time before lockdown hit. This entrepreneurial store owner is understandably extremely proud of keeping Alchemy alive and well through 2020, attributing consistency in a challenging time and a dedicated team as key elements in the store’s success.

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