Etihad Airways Unveils New Economy Class Experience
Etihad Airways has unveiled its new Economy class soft furnishings and tableware which will be launched on board in the fourth quarter of the year.
The announcement was made today on the opening day of the Arabian Travel Market, a trade event for the travel and tourism industry taking place this week in Dubai.
The new products have been designed with sustainability and improved guest experience as primary objectives.
The Economy class experience will be upgraded with new soft furnishings for all guests in Economy, including a 35% larger pillow with a 200 thread-count cotton cover made locally in the UAE. This is complemented by a soft blanket made from recycled plastic for additional comfort on all flights.
Etihad’s new dining experience features reusable tableware made from recycled high-quality plastic and eliminates the use of single-use plastic.
The tray, serving plates and their lids are part of a closed loop recycling system. At the end of their lifecycle, they are collected, washed, ground and reused to make new replacement products.
Etihad is also introducing quality stainless-steel cutlery into the Economy cabin which upgrades the experience and also reduces single-use plastic.
In 2019, Etihad committed to remove 80% of single-use plastic from its operation by the end of 2022 and the introduction of this new inflight equipment ensures the airline meets this sustainability goal.
Where possible, Etihad is also moving towards locally produced items which will further improve the overall environmental impact of the operation.
Etihad Economy is renowned for its spacious Economy seating featuring its signature fixed wing headrest which provides optimal support for a restful travel experience.
The airline also offers Economy Space seating which provides an additional 4” of legroom for every guest who chooses to upgrade to this option.
In addition, Etihad’s passengers may choose neighbour-free seating in Economy for an additional fee, which offers extra privacy and comfort.