top of page
Search
  • Chidozie Uzoezie

Etihad Airways Does the Impossible with Mid-air Orchestra


Etihad Airways has revealed a video showcasing behind-the-scenes of its electrifying stunt in celebration of its collaboration with Paramount Pictures.


The stunt, watched by millions on the airline’s social media channels, was released to celebrate the worldwide launch of Mission: Impossible – Dead Reckoning Part One.


In the adrenaline-fueled video, Etihad Airways performed a stunt that had never been done before. Etihad put together a skydiving orchestra, who could play the instantly recognisable Mission: Impossible theme song while falling 13,000 feet at 120 mph through the air.


How the mission was completed


To pull it off, Etihad Airways, together with their advertising agency Impact BBDO, had to do the impossible - to find talented musicians who are also skilled skydivers.


The stunt took weeks of preparation. Each skydiver was given their part of music to practise and learn by heart, which they needed to be able to play perfectly despite the wild environment while skydiving.


In addition, custom rigging was made for each instrument to ensure the skydivers could safely play and pull their parachute when the time came. A professional skydiving cinematographer jumped with them each time to capture it all, including group shots where each instrument affected the rate at which they fell. Throughout the process, safety was always the number one priority.


The hours of practice and preparation paid off. Etihad was able to create an impossible orchestra of their own and highlight to the world that Etihad is an airline that pushes boundaries and makes it their mission to deliver incredible experiences and hospitality to its guests.


Mission: Impossible – Dead Reckoning Part One was written and directed by Christopher McQuarrie, and is now available to watch in cinemas across the globe.


Key parts of the movie were filmed at Abu Dhabi International Airport’s Midfield Terminal, with one of the most thrilling and technically complex action scenes taking place on the building’s 315-metre roof.


Throughout August, guests flying in Etihad’s First and Business cabins will be treated to a cinema style Movie Snacks menu and indulge in themed mocktails such as Mission Accomplished, Undercover Sipper, Secret Agent and Thyme’s Up.


Guests travelling on Etihad will be able to enjoy a dedicated Mission: Impossible channel on E-BOX, its inflight entertainment service. The channel will feature six of the Mission: Impossible movies as well as exciting behind-the-scenes content of Mission: Impossible – Dead Reckoning Part One. Watch it here.

Comments


A4-print-explore the world with ethiopian-R-1022-compressed.jpg
SAT2.jpg
unnamed.jpg
SAA2.jpg
E-Fuel 1.jpg
300x300px.jpg

 Featured Posts 

Comments (26)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

Like

Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

Like

kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

Like

Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

Like

Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

Like

Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


Like

Guest
Dec 15, 2022

WoW. Amazing Review. 👍

Like

Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

Like
Guest
Aug 07, 2023
Replying to

Where is here.

Like

Guest
Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html

Like

Guest
Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


Like
WAF  300 x 300.png
new 300x300 banner copy.jpg