• Chidozie Uzoezie

Entry Date Extended For ‘Reigniting Africa’ Awards

The submission deadline for ‘Reigniting Africa’ entries has been extended until June 30 giving African travel and tourism stakeholders an additional four months to get their entries together to vie for the top spot in the continent’s most impactful, story-driven COVID-19 campaign.

The Reigniting Africa Award recognizes and rewards those incredible campaigns that emerged to keep people connected, engaged, and inspired on the African continent during the COVID-19 pandemic.

Submissions for the Reigniting Africa Award will be judged by an independent panel of industry experts with the criteria focusing on tone, visibility, messaging, and brand perception, with the winner being announced at a special awards evening during Africa Travel Week at a partner venue, GOLD Restaurant, in the Host City of Cape Town.

The following stakeholders along the value chain are encouraged to participate:

· Destination Marketing Companies

· Tourism Boards

· Marketing, public relation, communication, advertising, and branding firms

· Start-ups and innovators

· Brand and Digital experts

Only campaigns executed in the period from 01 January 2020 to 30 May 2021 will be eligible for the Reigniting Africa Award. Participants can register their interest by signing up on the WTM Africa website here.

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