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  • Chidozie Uzoezie

Entries Open For New Category in WTM Africa Awards

Entries are now open for ‘Reigniting Africa’, a new award category in the inaugural WTM Africa Travel & Tourism Awards to acknowledge the most impactful, story-driven COVID-19 campaign.

The Reigniting Africa Award is about recognising those in the African travel and tourism sector who have worked valiantly to address the impacts of COVID-19, using their resources and facilities to keep people connected, and engaged.

The winning story-driven consumer or trade campaign must bring the Africa destination to life, giving viewers a taste of the destination’s culture, natural beauty, history, and vibrancy.

Submissions will be judged by an independent panel of industry experts with the criteria focusing on tone, visibility, messaging, and brand perception.

Reigniting Africa Award is open to Destination Marketing Companies, Tourism Boards, Marketing, public relation, communication, advertising and branding firms, Start-ups and innovators, Marketers, Brand experts, and Digital experts.

Since this is a completely new award, previous entrants and winners in other categories can still apply. Entries close on 15 February 2021.

Only campaigns executed in the period from 01 January 2020 to 31 January 2021 will be eligible for the Reigniting Africa Award.

The winner will be announced at a special awards evening during Africa Travel Week at partner venue, GOLD Restaurant, in the Host City of Cape Town.

Participants can register their interest by signing up on the WTM Africa website here.

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