In a bid to further promote its global presence, British Airways has named tennis superstar, Emma Raducanu, as its latest global brand ambassador.
The appointment follows Emma’s triumph at the US Open in September 2021, making her the first British woman to win a Grand Slam title since 1977. The airline flew Emma and her team home from the win.
British Airways will fly Emma to tournaments and training around the world, including next year’s French and US Opens and the Masters’ events in California and Rome, as Emma embarks on the next stage of her worldwide tennis career.
The UK’s flag carrier, who has a long-standing history in supporting national sporting events and teams, will be Emma’s first British brand partner.
Emma also has a passion for aviation, which the airline hopes to bring to life with various activations through its partnership, reaching and inspiring women and younger audiences to consider a career in the industry.
British Airways has been the proud airline partner to Team GB and Paralympics GB since 2008 and is currently the Principal Partner to Twickenham Stadium, Official Airline Partner to England Rugby. The airline also flew the British & Irish Lions to and from South Africa this year.