Emirates Redefines Travel Retail in Southeast Asia with Manila Store

Emirates has launched its first Emirates World retail store concept in Southeast Asia, by introducing a fully immersive Emirates experience in Manila. The new space marks a significant step in the airline’s commitment to the Philippines by redefining the travel retail experience for customers.

Located at Shangri-La The Fort, Manila in Bonifacio Global City, Taguig City, the newly unveiled 221 square metre retail destination was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer.

A standout feature of the new retail store is Emirates A380 onboard Lounge display, giving customers a first-hand look at the premium touches that define Emirates’ products in the sky, and bringing them closer to the airline’s high standards of in-flight luxury.

Store visitors can also browse a curated selection of Emirates-branded merchandise and travel accessories, with a wide range of products from the Emirates Official Store – including the latest NBA collection for basketball fans.

The Emirates World Store is also equipped with smart technologies that set it apart from conventional travel retail spaces, featuring an interactive self-service screen that allow customers to quickly browse flight options, check availability, and more.

The launch of the Emirates World Store in Manila underscores the airline’s commitment to the Philippine market and providing Filipinos with the quality of service that only the world’s largest international airline can deliver.

Emirates has so far launched its reimagined retail spaces in Dubai, Hong Kong, London and Nairobi, with more stores set to progressively roll out to key markets with an estimated investment of AED 100 million over the next three years as part of the airline’s retail strategy.