Emirates Creates New Calming Exclusive Fragrances with VOYA

Emirates continues to enhance and elevate the fly better experience for its customers, this time unveiling a new collaboration with the Irish brand renowned for spearheading organic luxury – VOYA.

Recently launched onboard flights in First and Business Class, Emirates has partnered with VOYA to develop bespoke Eau de Toilette fragrances that encapsulate sophistication and understated luxury.

The calming, nature-based fragrances have been thoughtfully curated exclusively for Emirates, celebrated as the first ever Eau de Toilette fragrances in VOYA’s bestselling product range.

Featuring on 400 flights each day across the network, Emirates will commission hundreds of thousands of 50ml bottles of the new VOYA Eau de Toilette fragrances every year.

To develop the signature scents, Emirates and VOYA examined international and industry trends, to develop scents representative of both brands.

Inspired by the global nature of Emirates, catering to customers from around the world, the natural essential oils used in the scents are derived from a myriad of destinations and the design of the bottle is inspired by the ultimate travel image – the sunset over the ocean.

Drawing inspiration from the lush landscapes and rich heritage of Ireland, the collaboration promises an unparalleled sensorial experience, blending sophistication and nature, while evoking the tranquillity of the Emerald Isle.

Elegantly presented in muted glass bottles, the male fragrance is a heady blend of bergamot, pepper and white florals -a smooth and spicy fragrance that conveys a sense of calm.

The feminine perfume by contrast has the delicate and revitalising air of honeysuckle, neroli and citrus, a sweet and uplifting fragrance that portrays a sense of joy.

The new fragrances are available for complimentary use in the Business Class and First Class washrooms, adding to the existing suite of VOYA luxury spa products beloved by Emirates customers for the last eight years.