Emirates has been recognized as the Middle East's Leading Airline in four key categories at this year’s World Travel Awards 2021: Leading Airline First Class; Leading Airline - Brand; Leading Airline Lounge - Business Class and Leading Airline Rewards Programme for its Skywards programme.
The awards for this year came on the back of record month-on-month voting figures from tourism consumers across the industry, demonstrating the upswing in travel recovery and the recognition that Emirates has received from travellers for its consistent efforts to deliver outstanding products and services at every point of the travel journey.
In the past year, Emirates accelerated many of its digital initiatives to provide customers with a safe and seamless experience when they fly. Emirates was the first airline to implement the IATA Travel Pass across six continents and by the end of this month, the digital verification solution will be available to customers across the airline’s network of over 120 destinations.
The airline has also been a trailblazer in a completely touchless airport experience, starting with the world’s first complete biometric journey, which now includes over 30 biometric cameras in active operation at its Dubai airport hub, from check-in counters, to the entrances of its First and Business Class lounges and at select boarding gates.
In addition, Emirates has introduced the option of self check-in and bag drop kiosks for all customers, with six stations in its Business and First Class check-in area, and 24 in the Economy Class check-in area.
Whether onboard, on the ground, or online, Emirates has always invested in every aspect of its brand experience, and the airline has never been shy to take bold initiatives that capture imaginations and offer exciting new experiences to its customers.