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Emirates Celebrates Skywards Milestone with Deals and Surprises


Emirates Skywards has hit a new record with more than 30 million members enrolled worldwide. The award-winning loyalty programme of Emirates and flydubai is celebrating big with incredible offers including a chance to win one million Skywards Miles.


From 30 January to 1 February 2023, Emirates will be offering passengers travelling on select flights special branded cupcakes on board.


To celebrate the milestone, the loyalty programme will be rolling out fantastic surprises from 23 January until 4 February 2023. This includes 1 million Miles.


Emirates Skywards members travelling to and through Dubai between 30 January and 1 February 2023 will also have a chance to win even more rewards.


Look out for a red “30 million” sticker on your luggage upon arrival into Dubai Airports to see if you’re one of the many lucky winners!


Up for grabs are 30,000 bonus Miles, 10 Skywards+ packages, 30 Silver Tier upgrades, 30 flight upgrades, and 30 complimentary Chauffer Drive Service vouchers.


Customers travelling with flydubai on 7 February 2023 can also look forward to some surprising giveaways, including 4 Silver Tier upgrades, 75,000 Bonus Skywards Miles, One Skywards+ package, 2 complimentary upgrades to Business Class, and 7 access passes to the flydubai Business Lounge at Terminal 2.


Emirates Skywards members come from more than 180 countries, including: 3.7 million members in the United Kingdom, 3 million in the United States, 2.2 million in the United Arab Emirates,  2.1 million in Australia and 2.1 million in India.  


On average, the loyalty programme attracts more than 120,000 members per month. In the last year alone, Emirates Skywards welcomed more than 1.4 million members between April 2021 and March 2022.


Since its inception in 2000, Emirates Skywards has expanded and diversified its brand partnerships to offer its members more innovative ways to earn and redeem Miles.


The loyalty programme currently has more than 150 partners, including 16 airline partners, more than 100 hotel partners, 33 financial partners, 22 retail and lifestyle partners, and 7 car rental partners.


From 2018 to 2022, members redeemed more than 140 billion Miles on flight rewards; more than 1.8 billion Miles on hotel stays; more than 10 billion on retail outlets; and more than 150 million Miles on money-can’t-buy experiences at world-renowned sporting events including US Open, Roland Garros, Grand Prix Miami, and more.


Emirates Skywards membership is complimentary. Customers can join via emirates.com, flydubai.com, Emirates app, or the flydubai app.  Join today using invite code “FLYBETTER and enjoy 2,500 bonus Miles after your first flight on Emirates or flydubai.

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