Emirates Bets on Busy Season of Global Events with New Campaign

Emirates is stamping its mark on top global sports with an inspiring ad campaign launching ahead of a busy season of events across football, tennis, rugby, cricket, golf, horse racing and more.

Premiering at the Wembley Stadium during the Emirates FA Cup final on 3 June – the 60 second spot grabs attention with cinematographic captures of high-flying sport action, and features cameos from Arsenal stars and Lancashire Cricket Club players who also wear England’s colours.

“Don’t just fly, fly better”

Following on its “Lovers of World Football” and “Lovers of Cricket” ads launched last year – Emirates continues to spread its wings to all corners of the world, bringing sports fans closer to the action and creating lasting memories.

The ad starts off with a young boy aspiring to fly and whizzes into a world of action-packed excitement with fancy footwork from Arsenal players Aaron Ramsdale and Ben White, to a mid-air scissor kick goal from Arsenal star, Bukayo Saka.

Lancashire Cricket Club players – England’s Phil Salt and Richard Gleeson – also make an appearance as they bowl over fans.

The ad also shows inspiring tennis players acing a match, horses shooting from the traps, golf, rugby and many more thrilling moments. Narrated by English actor, Jason Flemyng, the ad wraps up with the airline’s brand promise - “don’t just fly, fly better”.

Conceptualised and written by Richard Billington, SVP Marketing & Brand at Emirates, and directed by Oscar-winning director, Wally Pfister – the ad will run across all global media platforms, including TV, online and digital channels starting from 3 June.

Click here to watch the ad.