Dream Hotels and CityBlue Hotels Forge Marketing Partnership

Dream Hotels & Resorts (Dream) and CityBlue Hotels (CityBlue) have announced a strategic sales and representation partnership aimed at fortifying their market presence across Africa. The MoU was signed at the Africa Hotel Investment Forum (AHIF) in Windhoek in the week of 25 June 2024.

Embodied by the tagline, ‘Collaborating for a Brighter African Hospitality Future’, the alliance marks a significant milestone in bringing together two renowned African hospitality companies with a shared vision of sustainable growth.

Considered a prominent player in South Africa’s hospitality industry, Dream’s portfolio comprises 23 mixed-used properties. CityBlue, Africa’s fastest-growing local hotel chain with properties across Accra, Dar es Salaam, Juba, Kampala, Kigali, Lamu, Mombasa and Nairobi plans to reach 50 operating hotels by 2028.

“Collaboration is a powerful force that brings together diverse perspectives,” says Nick Dickson, Director of Dream Hotels & Resorts. “By combining our resources, expertise, and extensive networks, we’re establishing a unified approach to market expansion, while delivering even greater value to our guests.”

According to Jameel Verjee, Founder & CEO of CityBlue Hotels, their East & West-meetsSouth partnership will include joint marketing campaigns, co-branded promotions, combined trade show representation, and the exchange of contracted agents, wholesalers, and clients to ensure a diversified market reach. 

“A rising tide lifts all boats,” he adds. “By working together in complementary markets, we are endorsing the opportunities of pan-African collaborations, which ultimately leads to a more resilient, robust and unified industry.”