Don’t Just Be a Guest, Be a Guest Star with ALL Accor

Accor recently launched a brand-new marketing campaign for the ALL Accor loyalty program, “Don’t be a Guest, be a Guest Star”. Starring French footballer player Kylian Mbappé, it highlights the Group’s conviction that every guest deserves VIP treatment. Unforgettable moments and tailored services elevate guest experience, while driving revenue for hotel owners.

With more than 100 million members, ALL Accor is much more than a loyalty program and online booking platform. It is at the beating heart of the Group’s powerful, fully integrated hospitality ecosystem across 5,600+ hotels in 110 countries.

As travelers increasingly seek emotional connection and experiential travel, ALL Accor contributes to surprising, delighting and pampering guests.

To highlight the kind of personalized and authentic hospitality shaped through ALL Accor, the program recently launched a new marketing campaign. Starring football hero Kylian Mbappé, “Don’t be a Guest, be a Guest Star” conveys a powerful message: for Accor, every guest is a star and deserves attentive service and exceptional experiences.

The multi-channel marketing strategy will span digital media, TV, social media, press events, and internal group activations in 6 key markets – France, UK, Germany, Australia, Brazil and China. 

A Strong Partnership Driven by Shared Values

In recent years, Accor and Kylian Mbappé have collaborated closely on different sports-related charity projects and initiatives. Given the shared values of achieving excellence and his desire to share his experiences, he is the ideal face for this new campaign.

As an international football ambassador who travels frequently, he understands the importance of a warm, genuine welcome and personalized attention.