CSR: British Airways Raises Over £898,000 for Red Nose Day

British Airways has raised over £898,000 for Red Nose Day this year, bringing their total funds to over £26 million for Flying Start, through its global charity partnership with Comic Relief that first began in 2010.

This is thanks to the generosity of its customers who have donated on board and from continued fundraising efforts from the airline’s colleagues.

One of the airline’s fundraising activities to mark Red Nose Day included a ‘trolley dash’ challenge. British Airways cabin crew set off racing across London, pushing aircraft trolleys around a route taking in famous landmarks including Buckingham Palace, the Royal Albert Hall and the Houses of Parliament, raising thousands of pounds through online sponsors and donations from generous spectators.

This year, in addition to the charities that Comic Relief regularly supports, Red Nose Day donations will also help to fund organisations providing essential support for people in Ukraine affected by the conflict and the mass displacement of people to many parts of the world.

This includes making a donation to the Disaster Emergency Committee’s (DEC) Ukrainian Humanitarian Appeal that will support refugees fleeing Ukraine, where at least 3 million people have fled their homes to escape the conflict.

These funds will support DEC charities and their local partners in Ukraine and neighbouring countries to provide food, water, shelter and medical assistance.

British Airways is also flying aid and medics to the region, as well as redirecting its onboard donations to go towards the DEC’s Ukrainian Humanitarian Appeal for the next few weeks.

Customers can donate to Flying Start by visiting http://www.ba-flyingstart.com/