Conrad Launches New Program to Inspire Travel Experiences

Conrad Hotels & Resort has launched Conrad 1/3/5, a signature brand program designed to encourage fresh perspectives through immersive, thoughtfully curated experiences for the modern traveler.

Inspired by the legacy of founder Barron Hilton, the program will offer time-tailored itineraries—built to last 1, 3, or 5 hours long—inviting guests to discover each destination through the lens of bold design, local culture and meaningful connections.

Whether guests have a single hour or an entire afternoon, Conrad Hotels & Resorts provide tailored experiences unique to each destination—taking into account individual tastes, preferences, and available time to help uncover the soul of a place through its people, culture, and local stories. The new brand program reflects a growing desire among luxury travelers to invest in itinerary-driven experiences during their travels.

According to Hilton’s recent trends report, 67% of travelers like to have a daily agenda for their trip, with 20% looking for outdoor adventures and 1 in 5 looking to try new restaurants or culinary experiences in their travels. Each 1/3/5 itinerary will be crafted by and bookable through the Conrad Concierge, and will provide a highly localized activity meant to make a lasting impact.

Available at the Concierge desk, the Conrad 1/3/5 program will be localized by each property, allowing every hotel to bring the concept to life in its own distinctive and culturally relevant way.

During a stay at Conrad Pune, immerse in an hour of rich history of the Aga Khan Palace, a symbol of both architectural grandeur and historical importance for locals. Deeply connected to India’s freedom movement, the palace once served as a prison for Mahatma Gandhi and his wife, Kasturba Gandhi.

At Conrad Maldives Rangali Island, travelers can enter a dreamlike world beneath the sea to witness the breathtaking underwater setting of Ithaa, the world’s first undersea restaurant.