China in Focus: WTM Africa Unveils 2026 China Ready Workshop

World Travel Market (WTM) Africa has launched its first-ever China Ready® Workshop in partnership with China Business Intelligence Service Network (CBISN), a must-attend event for tourism stakeholders seeking to position themselves for success in the Chinese outbound market.

The workshop will be held on 15 April 2026 from 8am to 10am, providing attendees with critical insights and practical tools while earning valuable Continuing Professional Development (CPD) points.

China Ready® is the world’s leading Chinese tourism preparation programme. Since 2002, it has been successfully implemented across 54 countries and six continents, helping more than a quarter of global tourism destinations effectively serve Chinese visitors.

“With China’s outbound travel sector projected to reach 200 million travellers annually by 2028, the intensive workshop comes at a crucial time for African tourism stakeholders,” says Reanté Naidoo, Buyer & Digital Director at RX Africa.

“Participants will receive expert guidance on everything from understanding Chinese visitors’ needs and preferences to marketing and promotion, dos and don’ts, the power of social media, preferred digital payments and cultural expectations, enabling them to create more appealing experiences for Chinese visitors,” adds Naidoo.

China Ready® will be rolled out in stages at WTM Africa, starting with the essential Knowledge Module in 2026, offering key insights into the Chinese market – including market demographics, culture and customs, and business protocol.

In 2027, the focus will shift to Marketing to China and then Branding and Positioning to China in 2028. This phased approach not only makes the content more digestible but also allows professionals to accumulate CPD credits at a steady pace.

CPD is essential for professionals to stay up-to-date and competitive in their field. Attendees gain valuable credits and insights into the latest industry trends, innovations and consumer behaviour, while building meaningful connections across the global travel and tourism sector.

Key Workshop Details

Date: 15 April 2026

Time: 8am-10am 

Venue: WTM Inspire Theatre, CTICC

Format: In-person expert-led session (no virtual component)

Price: US$99 (Early Bird price before 13 March 2026) or US$110 (Standard price from 14 March 2026 onwards)

Included in your ticket:

• All attendees will receive a complimentary copy of the "China Outbound Travel Market – Africa Report 2025" (valued at US$149)

• Attendees will earn CPD points – making this an essential educational opportunity for industry professionals

• Access to the WTM Africa show floor

Resgistration for the China Ready® Workshop will open on 22 September 2025 

Please note: Only registered WTM Africa delegates will be allowed to book a place at the China Ready® Workshop. 

Limited Seats Available

With only 50 seats available at the China Ready® Workshop, early registration is strongly encouraged to guarantee a place and take advantage of the early-bird pricing.