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Brussels Airlines Unveils Brand-New Uniforms for Employees


Brussels Airlines has unveiled its brand-new uniforms for its cabin, cockpit and ground operations employees. By choosing Gabrielle Szwarcenberg, a young designer from the Royal Academy of Fine Arts Antwerp, and several other established Belgian brands, the airline once again emphasizes its Belgitude.


Innovative materials, such as grapes and cacti make the uniform more sustainable. The accompanying style guide has also completely been reviewed to become much more inclusive.

At a fashion show for staff and press, the new Brussels Airlines’ uniforms were presented to the world. The uniforms will be introduced on-board and at the airport as from the first of March and worn by over 2,600 cabin, cockpit and ground operations’ employees.


The design


​The new uniforms are dark navy blue with champagne-colored details. The new color palette and prints were designed to align seamlessly with the new Brussels Airlines branding, introduced in November 2021. The collection is inspired by glamorous airline uniforms from the sixties, resulting in contemporary yet timeless silhouettes, hence the introduction of the turtleneck and the A-line dress.

The uniforms are comfortable and look good on all body types and people of all ages. Unisex pieces are introduced, next to sneakers that are a comfortable complement to the vegan-leather shoes.


The entire design process took two years. With surveys, workshops and design sessions, this uniform was created in close collaboration with frontline employees. Out of several designs, they could choose the final look.

Collaborating with The Royal Academy for Fine Arts in Antwerp - that has delivered some of the world’s most influential fashion designers - and Gabrielle Szwarcenberg specifically reinforces Brussels Airlines’ commitment to its Belgitude and flying the best of Belgium around the world. That’s also why the airline selected Belgian brands Atelier Content and Ambiorix for the shoes.

Every single supplier involved in this project has gone the extra mile to reduce the environmental impact involved in the production of the new uniform and its accessories.


The current uniforms will be collected and will be given a second life. More details will be announced later.

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Comments (25)

Guest
Sep 21, 2022

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Guest
Sep 30, 2022

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kasarokcaesar
Oct 24, 2022

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Guest
Nov 10, 2022

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Guest
Nov 18, 2022

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Guest
Dec 04, 2022

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Guest
Dec 15, 2022

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