Brussels Airlines Launches New Safety Video with Hooverphonic

Brussels Airlines has launched an eye-catching video to draw the attention of her passengers to the important safety instructions of a flight.

Fully in line with her long tradition of putting the very best of Belgium on the world map, the national airline took the iconic Belgian band Hooverphonic under her wing.

The group wrote a catchy song based on the exact lyrics of the instructions. The result is a unique clip, in which the song is mixed with surrealistic images including an artistic homage to Magritte, another example of Belgian excellence.

From 1 August, the video will be rolled out on all of the airline's long-haul aircraft. For years now Brussels Airlines has been a flying ambassador for Belgium, offering a selection of Belgian beers, wines and chocolates on board.

As from today, Belgian music is also part of that selection. ​In order to keep drawing the attention of its passengers to the crucial safety instructions on board, Brussels Airlines has for many years now created creative videos instead of the classic safety videos.

Until recently, the safety instructions were presented with a humorous animated film. Earlier the Red Devils also gave the instructions. Today Brussels Airlines launches a brand new safety video which will be shown on her long-haul flights as from 1 August.

Fully in line with her long tradition of putting the very best of Belgium on the world map, the national airline took the iconic Belgian band Hooverphonic under her wing.​

The result is a four-minute clip with a catchy song supported by a visual gem with subtle references to other Belgian artists such as Magritte.

The video was directed by Jan Boon and the technical part was handled by virtual reality production house Studio Regie in Merelbeke.​

On 1 August Hooverphonic surprised departing passengers at Brussels Airport with a short and intimate set at one of the gates.

During that set, they performed, apart from two of their own songs, the song they created for the Brussels Airlines safety video. Click here to download the MP4-files of the full video and 3 extracts.