Brussels Airlines Launches New Campaign, Highlights Belgian DNA

Brussels Airlines has launched a campaign “A little piece of Belgium in the air”, underlining the Belgian DNA of the airline. The Belgian airline is proud to showcase its homebase, but the campaign also focusses on its high-quality product, distinguishing the airline from its competitors.

Brussels Airlines speaks your language. Literally and figuratively. The multilingual staff speak French, Dutch, English and many more languages: true to the Belgian DNA. But “your language” is more than just words.

The Belgian carrier understands what is important to travellers: sitting together on board, hand luggage always included and responsive customer relations are just a few examples of how the airline sets itself apart from the competition.

The new campaign will showcase some typical examples of Brussels Airlines' Belgitude in a cross-media approach: from TV-spots to advertisements at bus stops and in the airport, but also on several social media channels. This is what the campaign will look like.