Brussels Airlines Launches New Campaign for African Market

Brussels Airlines has launched a new campaign for the African market, portraying students who take a flight to go study abroad.

Sub-Saharan Africa is the most important market for Brussels Airlines, with currently 18 sub-Saharan African destinations in its network. The stories behind these destinations show that aviation is so much more than just transporting people from A to B.

Meet Ophélia and Lionel from Benin who travel to France for the first time for their studies. Ophélia will study for a degree of law and economics, Lionel was awarded an excellence scholarship by the Beninese government to the top 10 students in the national ranking each year and will go and study in Bordeaux. They both get ready for the trip of a lifetime.

Brussels Airlines currently has 18 destinations in sub-Saharan Africa and is the competence center for Africa within Lufthansa Group. Building on a very long tradition of flying to Africa, Brussels Airlines has an extensive local network in its markets that allows the carrier to tailor the experience.

For example, in several cities Brussels Airlines has its own ticketing offices. In Kinshasa (DRC Congo), Brussels Airlines also offers passengers to check-in their luggage in the city office, a highly appreciated feature.

The four videos that are now launched by Brussels Airlines embody its commitment to the African continent. The videos can be viewed here.