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  • Chidozie Uzoezie

Brussels Airlines Launches New Campaign for African Market

Brussels Airlines has launched a new campaign for the African market, portraying students who take a flight to go study abroad.

Sub-Saharan Africa is the most important market for Brussels Airlines, with currently 18 sub-Saharan African destinations in its network. The stories behind these destinations show that aviation is so much more than just transporting people from A to B.

Meet Ophélia and Lionel from Benin who travel to France for the first time for their studies. Ophélia will study for a degree of law and economics, Lionel was awarded an excellence scholarship by the Beninese government to the top 10 students in the national ranking each year and will go and study in Bordeaux. They both get ready for the trip of a lifetime.

Brussels Airlines currently has 18 destinations in sub-Saharan Africa and is the competence center for Africa within Lufthansa Group. Building on a very long tradition of flying to Africa, Brussels Airlines has an extensive local network in its markets that allows the carrier to tailor the experience.

For example, in several cities Brussels Airlines has its own ticketing offices. In Kinshasa (DRC Congo), Brussels Airlines also offers passengers to check-in their luggage in the city office, a highly appreciated feature.

The four videos that are now launched by Brussels Airlines embody its commitment to the African continent. The videos can be viewed here.


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Comments (25)

Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!


Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.


Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.


Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..


Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.