Brussels Airlines Launches New Booking Platform
Brussels Airlines has moved its booking website, brusselsairlines.com, to Amadeus e-Retail in a bid to harmonize all four Lufthansa Group network airlines’ booking platforms.
This means that from now on, Brussels Airlines offers all flights and services such as baggage booking and seat reservations of all four Lufthansa Group network airlines on its website.
Using one common booking platform for all Lufthansa Group airlines will offer a consistent user experience to the customers across the different platforms and make the same group-wide flight offer available across all platforms while reducing operating and development costs.
Regardless of the Lufthansa Group airline the customer wants to travel with, they have access to the group-wide flight offer while experiencing a modern unified interface with new features.
The harmonization of the different airlines’ booking platforms also allows making functionalities much faster available for the customers and therefore allows for quicker innovations.
The move to the Amadeus eRetail platform only affects the technical backend of the website. Brussels Airlines maintains its corporate brand identity towards the customer.
The biggest benefit for Brussels Airlines customers is the broader offer of flights and ancillaries. Bookings can be changed and extra travel options can be added to a booking, even if that booking includes flights from other Lufthansa Group airlines.
The new platform also offers more service options to customers, such as more seat reservation options (including extra legroom seats), more online rebooking options, and an option to block a fare for 48 hours, which is free of charge if the booking is later confirmed.