Brussels Airlines Creates Boutique Hotel Experience with New Kits

After successful collaborations between Brussels Airlines and famous Belgian brands such as Natan and Rainpharma, it is now time for 3 eminent entrepreneurs from Ghent to design the amenity kit for business class passengers on Brussels Airlines’ long haul flights.

Handbag designer Griet Aesaert, skincare expert Barbara Geusens of Nomige and artist Elisia Poelman worked together to create an exceptional item.

The collaboration between Brussels Airlines and the craftswomen is set-up for two years. Every six months, a new design and color will be introduced. During the collaboration, four different amenity kits will thus be revealed.

Aesaert, a timeless pouch

Griet Aesaert of handbag label Aesaert is known for her timeless designs from high quality Belgian leather. She created the pouch of the amenity kit.

Griet has her own collection of handbags and creates tailor made bags, fully personalized for her customers. One of the unique features of her work are the extraordinary inner linings. 

Elisia Poelman, dreamy inner linings

Artist Elisia Poelman likes to stimulate imagination with her paintings. Her contribution to the amenity kit is no exception.

Travellers are encouraged not only to travel physically, but also to take a trip in their imagination. The inner linings of the amenity kit are an extraction from the artwork “A tourist in a dream”, a painting by Elisia Poelman. The eye masks of the amenity kit will also be an impression of her work.

Nomige, tailor made skin care​

Dr Barbara Geusens, skin care expert and founder of Nomige, adds her scientific expertise to this collaboration. Nomige is known for personalized and innovative personal care products. The lip balm and lotion in the amenity kit are created especially for Brussels Airlines.

​Each business class passenger on Brussels Airlines’ long haul flights to sub-Saharan Africa and the United States will soon be presented with this exclusive gift.