Are British People Polite? British Airways Answers in New Campaign

The US has always been curious about British culture, but how well do Americans truly know the British? British Airways and VisitBritain have joined forces in a new campaign that gives an insider’s view on modern Britain, with all its vibrancy and warmth, to inspire US visitors to book their next visit.

The campaign ‘Ask Britain Anything’, created with Uncommon Creative Studio, takes a deep dive into 50 of Americans’ most-searched online questions about the UK and puts these directly to British people to respond.

Some of the most-searched questions by Americans included: What are British people like? Why do British people like queuing? Why travel to Britain? What do British people eat for breakfast? Is all British food beige? And, what do British people mean when they say 'hello love'? 

The new campaign, which launches this week across the US via connected television and social media, sees British Airways’ colleagues alongside people from across Britain answer some of these burning questions.

Behind the campaign’s humor is a ‘bird’s-eye’ view of modern British society, with its unique people, cultures and quirks that make Britain such a special place to live and visit.

The campaign includes a series of 12 unique and original films. More than 70 individuals were interviewed to take part in the series from across the UK’s nations and regions.

The cast included a Welsh rapper, an NHS neurosurgeon, Liverpudlian firefighters and a Scottish astrologer, to name a few, as well as British Airways colleagues. A selection of the original films is available to view online through the campaign’s landing page at BA.com/visitbritain.

The British Airways and VisitBritain’s ‘Ask Britain Anything’ campaign is part of the UK Government’s GREAT Britain global campaign.