top of page
Search
  • Chidozie Uzoezie

Airlink Wins Prestigious Int'nl Strategy Awards for Reinvention


Airlink, South Africa’s premier, independent and privately owned regional airline, has been recognised at the prestigious international Airline Strategy Awards for its successful reinvention as an independent operator in one of the world’s toughest and contested markets.


Airlink CEO and Managing Director, Rodger Foster, accepted the Executive Leadership: Africa & Middle East award on behalf of Airlink at a ceremony in London last night.


“It is an honour to receive this prestigious award on behalf of Airlink, our 2,300 direct employees and over 10,000 downstream families who benefit from and depend upon Airlink’s well-being, as well as our board of directors, shareholders, financial stakeholders, lessors, suppliers and business partners.


It is true that the pandemic tested the mettle of every airline the world over, but it created the opportunity for us to re-think and re-model Airlink and step into the sun on our own terms – without shedding a single job,” said Airlink CEO and Managing Director, Rodger Foster.


“While Rodger Foster has led Airlink for more than 30 years, it is the airline’s successful reinvention as an independent operator, flying in one of the toughest of markets, that has caught the eye. Airlink turned a challenging situation into a market opportunity, impressively seizing the chance to establish itself as a new independent carrier in South Africa by building a strong domestic and regional network,” explained Graham Dunn, executive editor of FlightGlobal, the 110-year old international aerospace and air transport news, publishing & analytics group.


The initial COVID-19 hiatus allowed Airlink’s leadership to reinvent the airline. They asserted its independence by ending a long-standing franchise with SAA, launching flights and ticket sales under Airlink’s own “4Z” code, adopting its distinctive “Sunbird” livery and expanding its network, schedule and fleet.


Today Airlink’s fleet of 62 modern jetliners provides comprehensive connectivity to 45 destinations across Southern and East Africa, Madagascar and St Helena island. During this period Airlink has also established a constellation of commercial partnerships, including code-shares, with many of the world’s leading inter-continental carriers.


“Having the network breadth, scheduling depth and ability to serve our growing customer base is one side of the equation in building our brand and increasing our market presence. Just as important is providing extraordinary and great value service,” said Mr Foster.


“Airlink pitches itself as a premium regional carrier, and that positioning is underlined by its building of a network of partnerships with global players. Judges were further impressed that it has adopted a wider strategy in the region with its stake in FlyNamibia. The judges also suggested that Airlink’s strategy shift is repeatable elsewhere in Africa, proving you don’t need to be a huge airline with huge financial resources to succeed,” added Dunn.


The Airline Strategy Awards are held by FlightGlobal’s Airline Business in partnership with the civil aviation practice of Korn Ferry, the largest human-capital solutions provider in the world. The awards were launched in 2002. The recipients are selected by an independent panel of industry experts, following a nominations process overseen by FlightGlobal’s Airline Business and Korn Ferry.

コメント


A4-print-explore the world with ethiopian-R-1022-compressed.jpg
SAT2.jpg
unnamed.jpg
SAA2.jpg
E-Fuel 1.jpg
300x300px.jpg

 Featured Posts 

Comments (26)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

Like

Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

Like

kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

Like

Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

Like

Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

Like

Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


Like

Guest
Dec 15, 2022

WoW. Amazing Review. 👍

Like

Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

Like
Guest
Aug 07, 2023
Replying to

Where is here.

Like

Guest
Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html

Like

Guest
Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


Like
WAF  300 x 300.png
new 300x300 banner copy.jpg