top of page
Search
  • Chidozie Uzoezie

Air France Unveils New Advertising Campaign to Welcome the World



As official partner of the Paris 2024 Olympic and Paralympic Games, Air France is today unveiling a new advertising campaign to proudly welcome all the national delegates travelling to Paris and France to celebrate these special events.


An iconic symbol of France and Air France


The company is running a promotional campaign featuring a young woman wearing make-up in the colours of the French flag, accompanied by a welcome message from the 39,000 Air France staff – “proud to welcome the world to France”.


The special make-up used to create the young woman’s look is the work of Carole Lasnier, a famous French make-up artist who works with some of the biggest names in fashion. More than four hours of preparation were needed to bring to life this reworked version of the Tricolore, depicted like a flag billowing in the wind. The portrait was captured by the talented French photographer Olivier Rose, renowned for his attention to detail.


This image of a woman’s face is used by the company to symbolize France and Air France. In a nod to the allegories of Marianne and the French Republic, this young woman will welcome the world and visitors at every stage of their journey, with a message in French, English, as well as in their own language, with slogans translated into Chinese, Japanese, Brazilian Portugese, Spanish and Italian. Her image is intended as the first point of contact for visitors as soon as they arrive in the French capital, and to accompany them throughout the festivities.


This campaign will be visible from the moment they arrive at the airport, with giant displays in the passenger terminals at Paris-Charles de Gaulle and Paris-Orly, in the airline’s lounges across France, and on billboard posters near the competition venues, in Paris and in the main cities hosting sporting events including Marseille, Lyon or Nantes.


This summer, this visual will also adorn the main façade of Air France’s headquarters at Paris-Charles de Gaulle airport, with an advertising tarp covering more than 1,000 sq. m that will be visible from roads in the vicinity of the airport, passenger terminals and directly from taxiing aircraft on the ground.


The campaign will also be rolled out in the press and online, focusing on titles dedicated to the highlights of the Olympic Games, and international publications aimed at visitors, such as the “special Olympic Games” English-language guide published bv l’Equipe. Short videos destined for social media will be created to enhance the campaign and encourage its virality potential.


Created by Air France’s marketing agency, this new campaign supports the airline’s advertising slogan – “Elegance is a journey. Air France”. It will also be deployed within the company, for staff at the company’s various sites.

Comments


A4-print-explore the world with ethiopian-R-1022-compressed.jpg
SAT2.jpg
unnamed.jpg
SAA2.jpg
450 x 450.png
300x300 3rd AAF Annoucement Banner.jpg

 Featured Posts 

Comments (25)

게스트
2022년 9월 21일

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

Like

게스트
2022년 9월 30일

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

Like

kasarokcaesar
2022년 10월 24일

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

Like

게스트
2022년 11월 10일

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

Like

게스트
2022년 11월 18일

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

Like

게스트
2022년 12월 04일

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


Like

게스트
2022년 12월 15일

WoW. Amazing Review. 👍

Like

게스트
2023년 1월 07일

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

Like
게스트
2023년 8월 07일
답글 상대:

Where is here.

Like

게스트
2023년 1월 27일

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html

Like

게스트
2023년 2월 27일

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


Like
WAF  300 x 300.png
EAA24-web-banner-300x300.jpg

 Latest 

Join Our Subscribers

Thanks for subscribing!

bottom of page