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  • Chidozie Uzoezie

Africa Travel Week Unveils 10th Anniversary WTM Africa Program

Marking a decade of top B2B travel events, Africa Travel Week has revealed a packed schedule for its 2024 milestone edition of WTM Africa. Running from 07-12 April in Cape Town, the newly-announced programme spotlights real business-building opportunities.

“The tourism landscape in 2024 is characterised by growth and optimism, setting the tone for Africa Travel Week. It’s a big year for our industry, and a significant milestone in our legacy,” says Megan De Jager, Portfolio Director – Travel, Tourism at RX Africa.

Between 2014 and 2023, WTM Africa has experienced a total of 34 731 industry professionals in attendance. In that same timeframe, buyer numbers have seen a steady increase year on year to match the increase in exhibitors. In 2023, exhibitor numbers saw a major leap to 577 from 384 in 2022 – a figure De Jager and her team are looking to top this year.

This year’s line-up features some familiar favourites, including speed networking and the Responsible Tourism Awards, in addition to a range of inaugural events and new opportunities for business expansion. De Jager highlights the following ten not to be missed:

1. Festival-style celebrations, with everything from wine tastings, live performances, product launches and immersive experiences.

2. The introduction of Brain Box, an interactive workshop space for industry players to engage in meaningful discussions with global professionals.

3. The Sustainability Village– a walk-through hub bringing together artisans, crafters, and thought leaders to highlight responsible tourism in action.

4. Live performance celebrations honouring Africa Travel Week’s long-standing and loyal partnership with the City of Cape Town.

5. A new partnership with Tourism Investment Forum Africa (TIFA), running alongside WTM Africa from 10 – 12 April. This well-established platform actively positions African destinations as attractive investment locations.

6. Now an esteemed Global Travel Hall of Fame Academy inductee, Harold Goodwin returns as Keynote speaker for the Responsible Tourism Conference and Awards ceremony. The multi-talented Mandisa Magwaxaza is also confirmed as the official MC.

7. Africa Travel Week’s renewed alliance with IGLTA Foundation, a key partner for EQUAL Africa, which brings together travel suppliers and buyers targeting the LGBTQ+ community.

8. The launch of a dedicated Chinese buyer programme and content sessions exploring the full potential of this valuable client segment, which is also the world’s largest tourism source market.

9. IBTM World presenting their annual report as an added value to IBTM Africa’s content programme and Africa’s business travel sector.

10. Official winners of the inaugural Africa Travel Week Media Awards to be announced and celebrated at WTM Africa.

Reinforcing the collaborative spirit propelling the show forward, De Jager highlights WTM Africa’s official partners: Recycled Flip Flop Sculptures Studio (RFFSS) Southern Sun, Lift Airlines, and Gold Restaurant, the official venue for a hosted buyers networking event.

“As part of Africa Travel Week, interest and enthusiasm for WTM Africa remains unwavering and we are dedicated to ensuring that it lives up to its prominent reputation. Our mission continues to deliver an exceptional experience and high-value opportunities resulting in a tangible return on investment long after the show has ended,” De Jager concludes.

To attend WTM Africa 2024 and bolt-on events, click here.


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Comments (25)

Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!


Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.


Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.


Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..


Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.


Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


Dec 15, 2022

WoW. Amazing Review. 👍


Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

Aug 07, 2023
Replying to

Where is here.


Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.

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Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.

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