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  • Chidozie Uzoezie

Africa Travel Week Amplifies ILTM Africa Experience



“Luxury doesn’t necessarily have everything to do with the amount of money something costs, but really the quality of the experience that is offered.”

That’s the word from luxury travel expert and host of Africa Travel Week’s (ATW) recent virtual masterclass entitled The Luxury Traveller, Anthony Berklich.

With luxury travellers predicted to be the first to rebound as travel restrictions ease, ATWis focusing on rebuilding the luxury travel market, setting its sights on creating a high quality show experience for international buyers and African exhibitors at the International Luxury Travel Market Africa (ILTMA), set to run from 07-09 April 2021 at the Cape Town International Convention Centre (CTICC).

“The plan for next year’s live show is to ensure that the leaders of the African luxury travel market have every opportunity to re-connect, build relationships and grow their business,” explains Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions.

Although postponed earlier this year, ILTMA still reigns as one ofthe continent's top luxury travel B2B events, offering a face-to-face meeting point for top-notch buyers from across the globe, international media, and well-established African suppliers. It will continue to run ‘by invitation only’ with strict qualification processes of attendees to guarantee a highest calibre of business dealings.

“Responding to industry demands, ILTM Africa 2021 will be held at the CCTICC in the Host City of Cape Town.This will allow for ease of access and greater networking opportunities alongside its sister show, WTM Africa, which will run concurrently,” explains Oberholzer.

To ensure that ILTMA retains its exclusivity and complies with safety regulations, an exclusive LUXE pocket with private access will be created on the show floor. As per previous years, buyers and exhibitors will also be able to participate in curated experiences that will allow them to venture beyond their meetings and experience travel products first-hand.

“2021 willinclude a line-up of after networking activations, lunchtime events and pre-show activations at intimatelocales like The Vineyard Hotel and GOLD Restaurant. We are delighted to have partnered with Shimansky, the appointed host ofour official opening function at the exquisite Moondance Villa,” Oberholzer explains.

To ease the overload of virtual events and meetings, ILTMA will also feature a bespoke programme of interactive discussions led by thought leaders highlighting how the world of luxury travel will unfold for the rest of 2021.

“The effect of the global travel restrictions has not only had an impact on well-heeled travellers, but it has severely impacted the many millions of small businesses, communities and families that depend upon them,” explains Oberholzer. “It is imperative that we create an environment that is conducive to the recovery of our industry.”

“ILTM Africa 2021 is more than just a lifeline, it’s an opportunity for luxury travel to comeback stronger than ever and lead the way forward,” she concludes.

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Comments (25)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
Replying to

Where is here.

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Guest
Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html

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Guest
Feb 27, 2023

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More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


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