ALL Unveils New Immersive Room Experience at Pullman Dubai

A unique fusion of Tennis, design and lifestyle in the heart of Dubai

As part of Roland-Garros 2025, ALL, Accor’s loyalty program and booking platform, and official partner of the tournament, is unveiling an immersive room experience at one of its flagship properties: Pullman Dubai Downtown.

This exclusive initiative offers guests the chance to experience the spirit of Paris’ iconic Grand Slam, right in the heart of Dubai. Blending sport and lifestyle, the hotel transforms into a vibrant and immersive space where the excitement and elegance of Roland-Garros come alive.

A tribute to tennis in a landmark suite

Made possible through ALL Accor, the hotel is unveiling the first official Roland-Garros Suite in the Middle East. From May 27, 2025, and for a full year, one of Pullman’s signature 93 sqm suites is transformed into a celebration of tennis tradition and French elegance.

Every element is designed to recreate the electrifying atmosphere of the tournament, from clay-court-textured feature walls and a coral, cream and green palette to curated artwork, collectibles, and champion-inspired photography.

Perfect for tennis fans, families, or curious travelers, the suite features a spacious living room, dining area, pantry, and a playful entertainment corner. Guests are welcomed with premium touches like branded towels and bathrobes, and a themed selection of gourmet treats.

Known for pushing the boundaries of the typical hotel stay, Pullman has built a reputation for creating immersive, guest-centric experiences that speak to today’s cosmopolitan traveler. The Roland-Garros Suite is a striking example blending sport, design, and cultural flair to deliver a stay that feels anything but ordinary.

The Roland-Garros Suite at Pullman Downtown is now open for booking on ALL.com.