Accor Unifies Subscription Program with New Innovative Solution

Accor has unified its subscription program with ALL Accor+, bringing its established subscription offerings under one umbrella to offer travelers enhanced choice, clarity, and integrated benefits.

This strategic innovation unifies a highly successful program established in specific regional markets (Europe, Asia, Brazil), leveraging Accor’s position as a worldwide industry leader in paid subscription.

The refreshed, cohesive global structure introduces a transparent, tiered range of options carefully tailored to different member references and travel behaviors and designed to meet an evolving and fast-growing subscription economy.

Structured for Choice and Clarity While Boosting Loyalty

The refreshed offer is based on four subscription options spanning over 4,500 hotels and 30+ brands worldwide. Each option confers immediate benefits including exclusive stay discounts, accelerated status in the ALL Accor loyalty program, and access to member-only offers.

The new ALL Accor+ structure encompasses:

• ALL Accor+ Explorer: For immersive exploration and elevated privileges

  globally.

• ALL Accor+ Voyager: Expanded savings and added value at 30+ brands

  globally.

• ALL Accor+ ibis: For budget-savvy travellers seeking more value.

• ALL Signature: For accelerated rewards and benefits in Brazil.

A Powerful Tool to Drive Loyalty and Results

The benefits are clear for hotel owners as well as travelers. With its meticulously targeted structure and compelling offer tailored to the most valuable guests – and leveraging the extensive ALL loyalty ecosystem with over 100M+ members – the evolved ALL Accor+ program positions properties within a revenue-optimizing loyalty framework to drive direct bookings and higher engagement. 

By offering tailored benefits such as dining discounts and free nights, the subscription offers an increase in on-property spend, driving supplementary revenue.