Accor Partners with Plusgrade to Enhance Guests Rewards

Plusgrade, a global leader in ancillary revenue solutions for the travel industry, and ALL Accor, Accor's booking platform and loyalty program, have announced a strategic partnership to introduce an enhanced loyalty exchange solution for members of ALL Accor.

This partnership enables members to seamlessly convert points from other participating loyalty programs into reward points, reinforcing ALL Accor's commitment towards its members and more recognition in loyalty. 

Transforming loyalty through seamless exchanges 

Loyalty members want more flexibility, simplicity and choice in how they use their points, and ALL Accor is making that a reality. With Plusgrade's industry-leading exchange technology, ALL Accor members can convert rewards earned from institutions such as Bilt, Capital One and Citi loyalty programs, into reward points.

This solution is powered by Plusgrade's loyalty business unit, points, which specializes in powering loyalty commerce for the world's leading travel brands.   

Expanding value for All Accor members 

ALL Accor continues to redefine what it means to be rewarded and recognized, offering members a seamless and rewarding experience across its vast global network of 45 hotel brands and 110+ partners.

Built on transparency, flexibility, and a clear, unchanging points scale, the program ensures members always know the value of their rewards. ALL Accor empowers its members to transform their rewards into meaningful and personalized experiences.