Accor Launches New Brand of Hotels: Handwritten Collection

Accor has announced the arrival of a newcomer to its exceptional network - Handwritten Collection, an international portfolio of establishments with unique charm and offering a hotel experience as intimate as it is refined. 

Accor registers more than 110 prospects for Handwritten worldwide, totaling more than 11,500 rooms, including 12 addresses already signed, including 5 which should make their debut in the first quarter of 2023.

The addresses that will join the Handwritten collection in the coming months include the Hotel Shanghai Sheshan Oriental, Handwritten Collection, in Shanghai (China), the Saint-Gervais Hotel & Spa, Handwritten Collection, in Saint-Gervais (France), the Wonil Hotel Perth, Handwritten Collection, in Perth (Australia), the Hotel Morris, Handwritten Collection, in Sydney (Australia), and the Le Splendid Hôtel Lac d'Annecy, Handwritten Collection, in Annecy (France). 

These properties will be joined by the end of the year and later by Hotel Les Capitouls Toulouse Center, in Toulouse (France), Oru Hub Hotel, Handwritten Collection, in Tallinn (Estonia), Square Lodge Hotel La Roche-sur-Yon, Handwritten Collection, in La Roche-sur-Yon (France), and the Sunrise Premium Resort, Handwritten Collection, in Hoi An (Vietnam).

Other Handwritten Collection hotels to open by the end of the year are theParis Montmartre Sacré Cœur, in Paris (France), without forgetting establishments located in Bucharest, Madrid or Paris. The Handwritten collection portfolio should thus exceed 250 hotels by 2030.

With the creation of Handwritten Collection, Accor is expanding its unrivaled portfolio of brands and its offer of midscale hotels, and seeks to replicate the success achieved, in a different segment, by the group's other collection brands. 

These include MGallery Hotel Collection, a selection of high-end establishments steeped in history, which now includes more than 100 hotels around the world, or the Emblems Collection, Accor's first luxury collection brand, a collection of hotels sorted by the shutter, emblematic of their destination, their creator or their place in history. 

Deploying a similar tailor-made approach, Handwritten Collection will bring together hotels with their own personality, reflecting all the character and warmth of the hospitality of the hoteliers who bring them to life on a daily basis. 

The personal touches provided by each of these hoteliers will be discreetly integrated throughout the customer journey. Friendly reception, small talk, freshly baked snacks… every hotel or stay will be different.