After a couple of years of order draught following two deadly accidents, it now looks like the Boeing MAX is having a good time again. It's gaining back its popularity.

Boeing and 777 Partners have announced a new order and commitment for up to 66 737 MAX jets, including a firm order for 30 ultra-efficient, high-capacity 737-8-200s. The order was announced today at the Farnborough International Airshow.

This is the American investment firm's fifth order for the industry's most fuel-efficient jet in its class, rapidly building its portfolio to as many as 134 737 MAXs since 2021.

777 Partners has used the 737 MAX to launch a number of low-cost carriers around the world, with more to follow. Currently, its investments include Flair Airlines, Canada's only independent ultra-low-cost carrier, and Bonza Airline, an Australian start-up that will launch operations this year.

The investment firm has earmarked the Boeing 737-8-200, which carries more than 200 passengers, to grow operations by increasing revenue potential while reducing carbon emissions, fuel consumption and operating costs.

"This new order marks another milestone in the robust growth of our aviation businesses and concurrently, our partnership with Boeing," said Josh Wander, managing partner of 777 Partners.

"We are excited about the possibilities the MAX aircraft provide our growing group of carriers to facilitate and democratize low-cost travel around the globe while respecting our commitment to sustainable flying."

"777 Partners is leveraging the cost efficiencies of the 737-8 and 737-8-200 for its diverse network of airlines, while also providing an excellent passenger experience and meeting sustainability goals," said Stan Deal, president and CEO of Boeing Commercial Airplanes.

"777 Partners has had tremendous success establishing new carriers worldwide with the 737-8, and the 737-8-200 will allow for continued growth as an even more efficient addition to its portfolio."

The 737 MAX delivers enhanced efficiency, improved environmental performance and increased passenger comfort to the single-aisle market. Powered by CFM International LEAP-1B engines and incorporating advanced technology winglets, the 737 MAX offers excellent economics. The airplane family reduces fuel use and emissions by 20% compared to jets it replaces.

Founded in 2015, 777 Partners is a Miami-based private investment firm that invests across a number of high growth attractive verticals. The firm strategically invests across six broad industries: insurance; consumer and commercial finance; litigation finance; direct lending; sports, media and entertainment; and aviation.