- Chidozie Uzoezie
Etihad Launches New Distribution Capability with Travelfusion
Etihad Airways has partnered with Travelfusion as it continues to expand its New Distribution Capability (NDC) strategy launched earlier this year.
The venture will provide access for travel agents and corporate clients to Etihad’s content and enhance the sales distribution of tickets and ancillaries.
Travelfusion will make use of the airline’s International Air Transport Association’s (IATA) certified NDC platform to provide all relevant booking information such as cabin details, fare rules, baggage allowances, as well as access to book flights.
Earlier this year, Etihad Airways secured the NDC Level 3 certification, a status given by IATA recognising the airline’s adoption of NDC technology.
NDC enhances communication between the airline industry and travel agents, which allows for more effective merchandising, access to rich content regarding the travel experience, and product personalisation.