International Airlines Group (IAG) has selected IMMFLY, a global in-flight connected digital services and entertainment (IFE) company, to provide its in-flight digital platform.

Immfly’s specialist onboard software services will support the development and maintenance of IAG’s universal platform (.air) to enhance passenger experience.

The platform has already deployed the most advanced connectivity service across a large part of the Group’s fleet to deliver a consistent digital customer experience, with built in flexibility to tailor the offering to each airline’s brand and customer proposition.

IMMFLY provides onboard connected digital services specialised in enhancing customer experience, optimising operations and maximising revenues.

IAG is one of the world's largest airline groups with 598 aircraft flying to 268 destinations and carrying around 118 million passengers each year. It is the parent company of Aer Lingus, British Airways, Iberia, LEVEL and Vueling.

Headquartered in Barcelona, Spain, Immfly is an award-winning provider of Connected Digital Services and Best in Class In-flight Entertainment.