• Chidozie Uzoezie

Responsible Tourism: WTM Africa 2020 Goes Green

WTM Africa 2020 is tackling travel sustainability at macro and micro levels this year, by lining up a number of eco-conscious initiatives alongside recognizing game-changing sustainability practices in the African travel industry. Major international events like WTM Africa have an impact on their environments, and the Reed Exhibitions South Africa team is encouraging visitors to this year’s show to be more responsible in the choices they make while they’re in Cape Town – and beyond.

In the spirit of Responsible Tourism and a commitment to protecting the environment which forms the basis of the travel & tourism industry, WTM Africa 2020 will see the inception of a set of sustainability obligations for exhibitors.

WTMA 2020 will also see the removal of bags historically distributed to attendees to hold the collateral they receive on the show floor. On a macro level, the Africa Responsible Tourism Awards celebrate six years of inspiring, recognizing, celebrating and inspiring enduring responsible tourism experiences the African tourism industry in 2020.

The awards rest on a simple principle – that all types of tourism, from niche to mainstream, can and should be organised in a way that preserves, respects and benefits destinations and local people.

The 2020 Africa Responsible Tourism Awards will be presented to businesses and organisations which can demonstrate the core Responsible Tourism values of transparency and respect, which are able to demonstrate their impact and which have, or could, inspire others to achieve more. More information on the awards and entry forms are available on the awards website, with nominations now open. More information on WTM Responsible Tourism is available here. World Travel Market Africa 2020, taking place from 6-8 April in Cape Town, is set to be the biggest edition of the African continent’s leading B2B Travel Trade Show yet. Find out more about WTMAfrica 2020 at

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