Etihad Airways has partnered with Norwegian's Braathens IT, to develop TravelPass, an innovative travel solution aimed at corporate and frequent travellers which will launch later this year.

The new TravelPass technology provides a subscription-based travel solution, allowing Etihad to offer its frequent guests complete flexibility and ease with their regular and recurring travel arrangements.

Customers can purchase a TravelPass for a set number of trips or a particular travel period instead of purchasing flights one by one.

Subscription-based travel is good news for the aviation industry as it provides customers with the choice between prepaid trips and pay-as-you-fly options, meeting the demands of flexibility, ease of booking and cost-efficient travel management.

The Etihad TravelPass will be available to book on the Etihad website on a desktop or mobile, offering customers an enhanced digital experience that saves time by avoiding repetitive tasks involved in managing each booking, leading to improved customer satisfaction.

The platform is a logical extension of Etihad’s digital strategy which re-engineers the booking process for frequent flyers, improving their experience and loyalty.