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  • Chidozie Uzoezie

PaxEx: QDF and L’Oréal Launch Exclusive Lancôme Pop-Up Shop


Qatar Duty Free (QDF) and L’Oréal Travel Retail Europe Middle East Africa India (TREMEAI) have officially launched the Lancôme Pop-Up store at the Hamad International Airport, Doha.

The launch which was done in partnership with Qatar National Tourism Council (QNTC) and Qatar Airways, took place on 22 January during a Chinese New Year themed opening ceremony at the Doha airport.

The opening of the pop-up store was held under the banner of the fourth edition of the Shop Qatar festival, currently taking place until 31 January 2020 in various shopping malls across Doha.

Located at the heart of HIA, the Lancôme pop-up features the iconic Lancôme ‘O’ and will offer the popular Advanced Genefique Serum in a limited edition red bottle. The anti-aging serum accelerates skin recovery for stronger, younger-looking skin.

In addition to the Lancôme pop-up, L’Oréal TREMEAI has also recently opened a new Giorgio Armani store with a focus on Si Passione Intense fragrances and ARMANI/PRIVÉ.

As part of Shop Qatar’s Chinese New Year celebrations, Qatar Duty Free is also offering a 20 per cent off discount on purchases of 200 US Dollars and above, terms and conditions apply.

In addition, customers will receive invitations in a red envelop offering a free flash makeup session and exclusive gifts.

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